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A fresh approach to online car ads

Naming, branding, copywriting, web

The briefing

From the ground up, Vroom rethinks the way a car ads portal works. Keeping it simple, sensible and honest, dealers are offered a modern toolset that allows them to make more business, without bloat or hidden fees.

The business model itself is designed to be simple. Professional dealers pay a flat rate based on the number of simultaneous ads, just like they would on a physical parking lot.

Some trivia

  • ProcessWire based content platform;
  • Streamlined search engine for quick, large volume searches;
  • Custom CMS for advertisers;
  • Automatically generated, customizable personal websites for advertisers;

See the project here:

http://www.vroom.pt

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