A fresh approach to online car ads

Naming, branding, copywriting, web

The brief

From the ground up, Vroom rethinks the way a car ads portal works. Keeping it simple, sensible and honest, dealers are offered a modern toolset that allows them to make more business, without bloat or hidden fees.

The business model itself is designed to be simple. Professional dealers pay a flat rate based on the number of simultaneous ads, just like they would on a physical parking lot.

Some trivia

See the project here: